Announce the future
From her experience at Hulu, Elisa Schreiber, now marketing partner at investor firm Greylock, stresses the importance of inspiring your (future) employees by writing an authentic and radical manifesto for the world to know.
She wrote her own manifesto about this topic, being now in charge of attracting the most successful startups for Greylock.
"Your story is way more than a chronological history of your company. The biggest mistake most companies make is they start with the love story of the founders."
- Elisa Schreiber
5-mn read: Storytelling for startups (Medium)
5-min read: What defines Hulu (Medium)