PR doesn't have to be boring, you know

This week's insight is written by me. My very first article on Medium. It's about how communicators should seek for new ways to enjoy their work and why storytelling is one of the most enthusiastic solutions - as Airbnb proves it.

If you like it, I'll be delighted.

And if you click on the "Recommend" button or leave a few kind words in the comment section, I'll be even more so :)

"It was a hot afternoon in Paris and Garance and I were wrapping up a long conversation on the sidewalk, catching up on family news, when she blurted out: “Airbnb is the coolest thing ever.”."

6-min readTrouble in Paradise. Why we, communicators, need a new 'love story' scenario for our users. And how Airbnb nails it. (Medium)