Disclaimer: this is a totally self-serving piece. Basically, it explains why you need the services of companies such as mine, LoudStory ;)

Everyone loves stories

Shane Snow, the founder of Contently, a brand content provider, dissects the numerous reasons why storytelling is such a powerful skill to better achieve your business purposes.

He also explains why it has generated such a buzz in the US for the past year.

"Good stories surprise us. They have compelling characters. They make us think, make us feel. They stick in our minds and help us remember ideas and concepts in a way that numbers and text on a slide with a bar graph don’t."

5-mn read: Why Storytelling Will Be the Biggest Business Skill of the Next 5 Years (blog)