Sometimes a clean image and a powerful message are worth 1000 explanations.
Especially if the heart of your mission is about making people's lives easier.
And your aesthetic sensibility is drawn to minimalism.
Take a look.
A designer's website
A banking app
Values: "Focus, simplicity, no compromise."
A car insurance app
Moto: "Insurance in black and white."
A workspace products website
Mission: "We're OCDesk and we’re all about keeping your workspace as clean, simple and minimal as possible. Beginning with your desk. And ending with your desk. And yes, we’re a little obsessed."
... Minimalism doesn't mean black and white.
A coworking space
About: Neuehouse is a home for the creative and the curious."
A cleaning products company
Promise: "We’re here to make products that work, for you and for the planet. it’s a tall order, but we wouldn’t want to do anything else."
... My heart beats faster, my face draws a giant smile when I see minimalism.