Be a mad man
"Just do it" is one hell of a slogan.
Where did the idea come from? That's what you'll discover if you watch this fun documentary. Hint: it's got something to do with a serial killer.
Crafting storytelling for pioneering startups made me want to go back to the pioneers of advertising - the "real" Mad Men.
As wise man once said,
"To invent the future, you must understand the past."
"The frightening and most difficult thing about being what somebody calls a creative person is that you have absolutely no idea where any of your thought comes from, really. And especially, you have absolutely no idea where they gonna come from tomorrow."
1h28-mn video: Art & copy (Vimeo)