Like Cyndi Lauper once said, it’s important to let them show your true colors because… true colors are beautiful, like a rainbow. Just kidding ;)
It’s just that colors create a very immediate feeling. Like anyone, I’m very sensitive to colors, but I always struggle to come up with the right ones. Especially when I want to create a harmonious palette. So here is how I usually proceed.
As I was recently working with a client who wanted to redo his sales presentation, I asked him the kind of painters or photographers he was particularly fond of. He had no idea. "Picasso, maybe…", he said. "I mostly love musicians, he added, especially Debussy, Ravel, Fauré or Tchaïkovski." Hmm. I figured a classy palette with flashing colors would do.
As a first step, I visited the Dribble website and browsed the many designs displayed on the homepage, looking for such palettes. And I found this one:
The combination of purple, orange and blue was perfectly harmonious, flashy and classy. And the use of sharp angles and circles made it even more exciting.
I also checked on Slideshare and was happy to see it was already designed as a presentation, which allowed me to stealthe pattern in different backgrounds to be displayed on different slides.
I then started creating a specific design for my client using the design tools many startups have made available to make our entrepreneurial life easier:
- the ColorZilla Chrome extension to pick the color of a web page and get the exact Hex code.
- Canva to assemble the shapes and colors on a template slide at the right size (there is a "Presentation" icon with the exact dimensions you can click on).
- Clipping Magic to remove the square background of some designs when I wanted to insert a circle.
Do you use other powerful tools to create a color palette?Please send me your tips (by email or in the comment section of the blog) and I’ll share them in a future blog post!