As politics and religion fail to provide meaning in our daily lives, marketers are the new myth-makers. But they can’t sell us BS* anymore. We don’t want marketers to tell us we are wrong and that their product is the solution we need.
Fight the ego. Find the goodness.
The only effective way brands can enter our world is to tell us we can become the hero we want to be and that, as a mentor, they’ll guide us along the way.
"Imagine a world in which the messages you received every day, told you how much potential you have, instead of telling you how incomplete and pathetic you are."
12-mn video: Winning the Story Wars (TED)