Using storytelling on your website is very efficient to retain customers. Using storytelling in your marketing emails is gnaaarly efficient to make prospects and users go to your website.
How a brand behaves, looks and feels is as important as what it says. The best way to sell a product is NOT to tell your customers what they should think about it.
Film is at the heart of storytelling. A good video requires a good story to prevent people from clicking on the Stop button.
The goal of brand storytelling is to create a bond of love and trust between your company and your users. Great pictures play a major role in generating the love part. Because visual is emotional.
The trick is to deal with cliches in such a way, that people will relate to it in kind of a new way.
It was a hot afternoon in Paris and Garance and I were wrapping up a long conversation on the sidewalk, catching up on family news, when she blurted out: “Airbnb is the coolest thing ever.”
To the ones who have good taste but (or "because of that") are constantly disappointed by what they write or create, here is Ira Glass' advice in 3 words: don't give up.
Good stories surprise us. They have compelling characters. They make us think, make us feel. They stick in our minds and help us remember ideas and concepts in a way that numbers and text on a slide with a bar graph don’t.
Imagine a world in which the messages you received every day, told you how much potential you have, instead of telling you how incomplete and pathetic you are.
Does creativity work? Resist the usual.