"A good story starts with a dream
and turns into a strategy."
Storytelling is the right tool for companies who consider their users as the true hero of their story.
They know that engaging in a meaningful and authentic relationship with their users will be the fuel of their growth. This is the true North Star that guides them.
In one word, storytelling is for startup founders, small business owners, fashion designers, entrepreneurs and marketers willing to put their desire to do good into a good story.
Welcome To a New era
THINK DIFFERENT. (APPLE)
JUST DO IT. (NIKE)
COME AS YOU ARE. (MCDONALD'S)
The slogans that move us deeply are the one inviting us to live unconfessed aspirations, inaccessible dreams.
Daring to be different, daring to go beyond one's limitations, daring to be oneself.
A good slogan tells us a story where we, as the user, are the true hero.
WELCOME HOME. (AIRBNB)
OWNING THE MOMENT. (UBER)
BUILD IT BEAUTIFUL. (SQUARESPACE)
Startups have seized the power of storytelling to tell the new world we want to live in.
A world that is smoother, more human, more authentic, where companies mean well and treat their customers in a more equal relationship.
A world where products are not the final purpose, but the promise of a more passionate and truthful way of life.